For those of you new to the industry, yes, there are concept motorcycles just like there are concept cars. One of the more interesting ones on display at the 2011 EICMA show was the MV Augusta Tricrusier in the Motociclismo booth.
Based on the MV Agusta F3, the Tricrusier is the result of a few mad scientists, or graduate students if you prefer, from the Istituto Europeo di Design of Turin (IED). The students were charged with building a sport/touring bike from the F3 base. The students left the classic Tamburini lines behind and opted for a machine that does not even resemble an MV. While this may offend some hardcore MV owners, the company must find a bike that will move in a volume sufficient to make it a profitable brand, soon. This departure may be the solution. The main concern for this bike is the small engine. This bike offers a 675 cc displacement in a market saturated with 1,000 cc plus machines. To make matters worse, the bike, and all of MV’s offerings, are priced evenly with larger bikes. This could make them a hard sell in mass quantities.
The MV Augusta Tricruiser could be a move in the right direction for the unprofitable brand, but, whether it is this bike or another model, the company must get its price points more inline with what the mass market will bear or the brand will fail in the near future. Here at Insurance Quote Motorcycle, we love MV Augusta products – but like 99% of Americans, we find them priced far above our price range.